Cherryville Living
Selling Out Cherryville Living
Location
Mission, BC
Number of Units
69 Townhomes
Case Study: Standing Out in a Competitive Pre-Construction Market
Full-Service Project Marketing, Branding, & Lead Generation
The Background:
Capitalizing on the Fraser Valley Expansion
As the demand for multifamily housing in Mission and Abbotsford surged, Westcorp Developments recognized an opportunity in the Cedar Valley corridor. Cherryville Living was envisioned as a premium 69-unit townhome community designed to bridge the gap between urban density and suburban comfort.
As a leading real estate marketing agency in the Fraser Valley, Amanti Marketing was tasked with positioning this project as the premier choice for young families and "right-sizers" looking for more value than the Langley or Coquitlam markets could provide.
The Challenge:
Standing Out in a Competitive Pre-Construction Market
Marketing pre-construction townhomes in Mission requires more than just high-quality renderings. We faced three primary hurdles:
Geographic Competition: Competing with aggressive inventory in the Abbotsford and Chilliwack markets.
Premium Positioning: Ensuring the project’s high-end finishes (JennAir appliances and 2,300 sq. ft. amenity space) justified a premium price point in a developing area.
High-Intent Lead Acquisition: Reaching serious buyers in a fluctuating interest rate environment.
The Strategy: Precision Real Estate Marketing & Digital Growth
Our strategy focused on hyper-local SEO and a lifestyle-first brand narrative that resonated with the specific demographics moving to the Mission/Abbotsford area.
Targeted Real Estate SEO & SEM: We implemented a "Mission-first" search strategy, capturing buyers searching for “New townhomes in Mission BC” and “Affordable luxury Fraser Valley.”
Lifestyle Branding: We positioned Cherryville as a "Community Hub," highlighting proximity to Albert McMahon Elementary and Griner Park to appeal to the family-oriented buyer profile.
High-Conversion Lead Funnels: Using a custom-built digital ecosystem, we nurtured leads from social media (Instagram/Facebook) through a precision-timed email drip campaign, keeping the project top-of-mind during the "cooling-off" periods.
Strategic Sales Integration: Collaborating closely with the sales team to ensure that digital leads were converted into walk-in traffic at the presentation center.
The Results: 100% Sold Out Success
By leveraging data-driven real estate marketing strategies, Cherryville Living achieved milestones that set a new standard for the region:
100% Sold Out Phase I: The first phase of the project reached full capacity ahead of the Fall 2024 completion date.
1,500+ Qualified Leads: Our digital campaigns generated a massive database of high-intent buyers, specifically targeting the Abbotsford-Mission corridor.
Record-Breaking Pricing: Achieved price-per-square-foot benchmarks that exceeded previous historical data for the Cedar Valley neighbourhood.
Brand Authority: Solidified Westcorp Developments as a premier boutique developer in the Fraser Valley.
The Takeaway:
Why Developers Partner with Amanti Marketing
The success of Cherryville Living are the result of aligning product quality with a sophisticated marketing engine. For developers looking for project marketing in Abbotsford or Mission, the lesson is clear: deep local market knowledge combined with high-performance digital tools is the key to velocity and price maximization.
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